You win RFPs. All RFPs ask for Analytics. Dashboards are no longer how you win them.
Your customers have been burned by BI projects before. Six months, a lot of money, and at the end, they got reports that half the users never opened. They're harder to convince on the next one.
Conversational analytics is a different pitch. Every user immediately knows how to use it. The customer sees value in week one. You stop competing with body-shops and start selling transformation outcomes.
Conversational analytics practices are built on vertical expertise. You’re not competing on who has the cheapest developers – you’re competing on who understands manufacturing, public services, BFSI, or pharma data deeply enough to configure the system correctly. That’s a different firm from the one you’re competing against today.