Your customers have been burned by BI projects before. Six months, a lot of money, and at the end, they got reports that half the users never opened. They're harder to convince on the next one.
Conversational analytics is a different pitch. Every user immediately knows how to use it. The customer sees value in week one. You stop competing with body-shops and start selling transformation outcomes.
Conversational Analytics with predictable and transparent cost of ownership, full data governance, and a comprehensive data preparation layer.